Different rooms, same lens.
From the factory floor to the keynote stage to the shelf. Each project started the same way: watch people closely, decide how it should feel, then make that feeling visible.
No Hands: The Wild Ride of the Schwinn Bicycle Company
A wild ride through American culture, childhood and cycling, from the team behind Loopers and Beyond the Brick.
The rise and fall of Schwinn opens into a bigger story: childhood freedom, family ambition, American manufacturing and the feeling of a first bike. Part business mystery, part family saga. A brand story told through what people remember, not what the company sold.
Visit the film and watch the trailerBlue Yonder: New CEO, new narrative
One keynote to introduce a new leader to thousands of customers, partners and analysts.
Introduce Blue Yonder’s new CEO at ICON, the company’s flagship customer conference in Las Vegas, in a moment where customer confidence was on the line.
A leadership change is a feeling before it is a strategy. The room needed to feel steady before it could hear a new vision.
Brand discovery and stakeholder interviews, a CEO vision statement and messaging framework, the keynote from script to stage, the walk-on and opening brand films, deck and event design.
The narrative became the foundation for Blue Yonder’s ongoing executive communication. The keynote film ran as the marquee video on their homepage for over a year.
The first public appearance sets the tone for everything that follows.
Don’t tell people they have to come back. Show them what is possible when they do.
Three-part docuseries · Internal transformationPfizer: Return to office, reframed
A new headquarters, and a workforce that had learned to work from home.
Give a global workforce a real reason to return to Pfizer’s new headquarters.
Mandates breed resentment. People needed to feel what being together made possible, in the voices of leaders they trusted.
A three-part cinematic docuseries built on executive voices and the space itself, premiered at Pfizer’s global town hall and executive retreats.
The story moved from “mandatory return” to “opportunity to work differently,” and the first project grew into years of partnership.
The licensing years
How a feeling survives the trip from sketchbook to shelf.
Before strategy had a name in my work, it had a pattern. I built a namesake licensing brand from my own designs and took it across stationery, tech, home, tabletop and storage, at retailers from Apple and Nordstrom to Bloomingdale’s, Target, HomeGoods and West Elm.
Licensing is brand strategy at full speed. A collection has to survive buyers, factories, price points and a shopper’s three seconds of attention, and still feel like something. It taught me that feeling is not decoration. It is what sells.
Apple · Nordstrom · Bloomingdale’s · Target · HomeGoods · West Elm · The Land of Nod · Barnes & Noble · Anna Griffin · DENY Designs · Uncommon · Enchanté · Split P · Q Squared · Post-it
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